Top 10 wine Trends for 2023

Written by Brittany Paguni, Account Specialist

Wine trends for 2023 highlight a continued emphasis on sustainability, health consciousness, and convenience, as well as the exploration of new tastes and experiences in the wine industry. Below are the top 10 wine trends for 2023:

  1. Natural Wines - Natural wines, made with minimal intervention from the winemaker, are expected to continue to grow in popularity in 2023. These wines are typically organic, unfiltered, and free from additives, appealing to consumers who are interested in sustainable and organic products.
  2. Sparkling Wines - Sparkling wines, such as Prosecco and Champagne, are expected to continue to be a popular choice for celebratory occasions and brunches in 2023. Additionally, the popularity of sparkling wines from regions outside of Champagne, such as Spain and Italy, is expected to increase.
  3. Orange Wines - Orange wines, made by leaving white wine grapes in contact with their skins, are becoming increasingly popular among wine enthusiasts. These wines have a unique flavour profile and texture, appealing to consumers who are looking for something different.
  4. Rosé - Rosé is expected to continue to be a popular wine choice in 2023, particularly during the summer months. Restaurants may offer a variety of styles, including dry and sweet rosé, to cater to different preferences.
  5. Sustainability - Consumers are becoming increasingly interested in sustainability, and this trend is expected to continue in the wine industry in 2023. Restaurants may offer wines made using sustainable farming practises and packaged in eco-friendly materials.
  6. New World Wines - While traditional wine regions such as France and Italy will always be popular, New World wines, particularly those from regions like Australia and South America, are expected to increase in popularity in 2023.
  7. Low-Intervention Wines - Similar to natural wines, low-intervention wines are made with minimal intervention from the winemaker, resulting in a wine that is more reflective of the terroir. These wines are expected to increase in popularity as consumers become more interested in the winemaking process.
  8. Wines on Tap - Wine on Tap systems, which allow restaurants to serve wine by the glass, are expected to continue to grow in popularity in 2023. This system is eco-friendly and cost-effective for restaurants.
  9. Uncommon Varietals - Consumers are becoming more interested in trying new and uncommon wine varietals, such as Assyrtiko and Tannat. Restaurants may offer unique and unusual wine selections to cater to this trend.
  10. Wine Pairing Experiences - Wine pairing experiences, where a restaurant offers a selection of wines to accompany a meal, are expected to continue to be popular in 2023. This trend provides a unique and personalised dining experience for customers.


These are the top 10 wine trends for restaurants in 2023. As consumer preferences change, it's important for restaurants and bars to adapt their wine offerings to stay relevant and attract customers. By keeping up with these trends, restaurants can offer a unique and exciting wine experience for their customers.

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About Geordy Murphy

From concept developer and restaurant general manager, to corporate chef and marketing director, Murphy has been the lead executive in a number of the country’s most prominent restaurants and bars.Connect with Geordy on

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