How To Grow Your Catering Business

Written by Brittany Paguni, Account Specialist
Strategies to grow a catering business

How Expanding Your Catering Business Can Benefit You

Growing a catering business is essential for several reasons. First, expanding the catering business can provide a significant source of revenue and profitability. By reaching more customers and offering more services, such as corporate events, weddings, and private parties, the catering business can increase its revenue and generate more profits. Additionally, a larger catering business can create economies of scale, allowing for more efficient use of resources and better bargaining power with suppliers. This can lead to higher profit margins and a more competitive pricing strategy.

Second, growing the catering business can enhance the brand and reputation of the restaurant or food business. A successful catering operation can showcase the quality of the food, service, and overall experience to a wider audience, increasing the visibility and appeal of the restaurant or food business. Additionally, catering events can create positive word-of-mouth referrals and repeat business, leading to increased customer loyalty and retention.

Here are some tips on how to grow your catering business:

  1. Define your niche - Identify a specific type of cuisine or event that you specialise in, such as weddings or corporate events, and focus on developing your expertise in that area.
  2. Build a strong online presence - Create a professional website and social media accounts to showcase your services and attract new customers.
  3. Network with event planners and vendors - Build relationships with event planners, venue managers, and other vendors in the industry to increase your referrals and expand your network.
  4. Offer a variety of menu options - Offer a variety of menu options to cater to different tastes and dietary restrictions, such as vegetarian or gluten-free options.
  5. Provide exceptional customer service - Make sure to provide exceptional customer service to every client, from the initial consultation to the final delivery of the food.
  6. Offer customized menus - Offer customised menus to clients based on their preferences and budget, which can help you stand out from competitors.
  7. Expand your services - Consider expanding your catering services to include additional services such as event planning, rentals, or staffing.
  8. Attend industry events - Attend industry events such as trade shows and conferences to network with other professionals and stay up-to-date on the latest trends and techniques.
  9. Offer seasonal or holiday menus - Offer seasonal or holiday menus to attract new customers and keep your regulars engaged.
  10. Partner with local businesses - Partner with local businesses such as event venues, florists, and photographers to cross-promote your services and reach a wider audience.
  11. Provide tastings - Offer tastings to potential clients to showcase your food and build trust with them.
  12. Ask for referrals - Ask your satisfied customers for referrals or reviews to help build your reputation and attract new clients.
  13. Provide value-added services - To set yourself apart from your competitors, consider offering value-added services such as customized menu planning and recipe development.
  14. Offer packages - Offer packages that include additional services such as rentals or staffing to simplify the planning process for clients.
  15. Continuously improve - Continuously improve your services by soliciting feedback from clients and incorporating it into your business practises.


Growing a catering business requires a combination of strong marketing, exceptional customer service, and a willingness to continuously improve. By implementing these tips, you can expand your customer base, increase your revenue, and build a successful catering business.

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About Geordy Murphy

From concept developer and restaurant general manager, to corporate chef and marketing director, Murphy has been the lead executive in a number of the country’s most prominent restaurants and bars.Connect with Geordy on

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