20 Proven Strategies to Increase Restaurant Profitability

Written by Ashley Powell, Account Manager
Increase Restaurant Sales Strategies

1. Increase your prices. If you are not charging enough for your menu items, you may be leaving money on the table. Carefully consider the costs of ingredients, labor, and overhead, and make sure that your prices reflect the value of your food.

2. Improve the quality of your food. Customers are willing to pay more for high-quality food, so investing in better ingredients and refining your recipes can pay off in the long run.

3. Offer discounts and promotions. Offering discounts and promotions can help bring in new customers and encourage repeat business. Consider offering a discount to first time customers or creating a loyalty program.

4. Expand your menu. Adding new menu items can help you appeal to a wider range of customers and increase sales.

5. Increase the efficiency of your kitchen. Streamlining your kitchen operations can help you save time and money, allowing you to turn over more tables and increase your profits.

6. Use social media to promote your restaurant. Social media is a powerful tool for reaching new customers and building brand awareness. Make sure to maintain an active presence on platforms like Facebook, Instagram, and Twitter.

7. Offer a loyalty program. Loyalty programs can help you build a dedicated customer base and increase repeat business. Consider offering rewards or discounts to regular customers.

8. Partner with local businesses. Collaborating with other local businesses can help you reach a new audience and bring in new customers.

9. Host events at your restaurant. Hosting events like wine tastings or cooking classes can help you attract new customers and generate additional revenue.

10. Expand your restaurant's seating capacity. Adding more seats to your restaurant can help you accommodate more customers and increase your profits.

11. Offer catering services. Offering catering services can help you reach new customers and generate additional revenue.

12. Use a reservation system. A reservation system can help you manage your seating capacity and reduce wait times, increasing customer satisfaction and your bottom line.

13. Optimize your restaurant's website for search engines. Making sure that your website is optimized for search engines can help you attract new customers who are searching for restaurants in your area.

14. Implement a delivery service. Offering delivery can help you reach new customers and increase sales.

15. Offer takeout. Takeout can be a convenient option for customers and can help increase your profits.

16. Use data to make informed business decisions. Gathering and analyzing data can help you make informed decisions about everything from menu pricing to marketing efforts.

17. Streamline your ordering process. Making it easy for customers to place orders can help increase efficiency and customer satisfaction.

18. Invest in employee training. Training your staff on customer service, food handling, and other important skills can help improve the overall experience for your customers.

19. Offer a wider selection of drinks. Expanding your drink menu can help you appeal to a wider range of customers and increase sales.

20. Add a bar to your restaurant. If you have the space, adding a bar to your restaurant can help you generate additional revenue.


In conclusion, there are many different ways that you can make your restaurant more profitable. From increasing prices and improving the quality of your food, to expanding your menu and offering discounts and promotions, there are a multitude of strategies that you can use to boost your bottom line. By staying attuned to your customers' needs and using data to inform your business decisions, you can create a profitable and successful restaurant.

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About Geordy Murphy

From concept developer and restaurant general manager, to corporate chef and marketing director, Murphy has been the lead executive in a number of the country’s most prominent restaurants and bars.Connect with Geordy on geo@cypresshospitalitygroup.com

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